- Traditional Focus Groups
- Online Focus Groups
- Online Bulletin Boards
- Ethnographic Research
- Shop Alongs
- In-Depth Interviews (IDIs)
- Tele-Depth Interviews
- Usability Testing
- Mock Juries
Qualitative Areas of Expertise
Quantitative Areas of
- Central Location Tests (CLTs)
- Product Placements
Accurate and reliable recruiting is critical in producing valid marketing research.
One important piece of the recruiting puzzle for Advanced Focus is the ownership of an exemplary internal consumer database.
Since consumer’s behaviors are constantly changing (along with their ownership status of various products and demographics such as household income), Advanced Focus aggressively maintains/updates respondent information.
B2B research is more complicated than consumer research, and the voice of this complex market is critical in helping clients make strategic decisions.
We work tirelessly to keep our B2B database fresh.
We understand the importance of finding the right respondents within these high level decision makers.
In addition to all of the standard demographics our insights go well beyond in many more areas for those who opt-in to our proprietary consumer and B2B database.
We are a leader in the local and national recruitment of physicians, pharmaceutical/healthcare professionals, and consumers with ailments. Medical recruiting is our niche specialty.
We do not rely on any one method of recruiting for these hard-to-reach respondents. Instead, we utilize telephone recruiting, referrals/existing relationships, email, social/professional networking sites, and online groups/blogs.
Instead of settling for the standard Medical Specialty, Medical Sub-Specialty, Practice Type, and Medical Status classifications, we created a medical database on steroids. With a database of almost one million physicians and medical professionals, we have successfully recruited thousands of projects throughout the US.
National Recruiting & Field Management
In addition to our recruiting capabilities within the New York tri-state area, we recruit to any market in the United States.
Since we opened our doors in 2002, we have also been managing multi-city research projects making it possible for our clients to leave the management of their data collection and facility coordination to us.
This provides our clients the freedom to focus on other important areas while having one point-of-contact…one invoice…one expert to rely upon.
We can collect and manage all associated costs, create targeted screeners, supervise all aspects of recruiting/on-site needs.