NYC Market Research Focus Group Loft Studio, NYC Market Research Focus Group Loft Studio, NYC Market Research Focus Group Loft Studio
As a company that owns and operates a traditional 4 room facility that has consistently been top rated in the Impulse Survey since it opened, we have a pretty good idea of the creature comforts that the research team has come to expect when they are at facility.
Up until now options were limited when it came to taking a project out of a facility and putting it at a cool, hip, alternative location that not was rife with other problems.
The Loft was designed to address these issues and more:
Exclusivity
Built to accommodate one project at a time. No longer do you have to worry about someone overhearing something that they shouldn't have heard, or running into a colleague from several positions ago.
Environment
Gone is the mirror and dark viewing room. In its place, viewers sit in a bright, open and airy room with windows that fosters discussion where you can actually see out of looking over the Manhattan skyline.
Technology
Large TV's ranging in size that display different camera angles simultaneously to observe what is taking place. If something is being displayed for the respondents to see, it can easily be shown in the viewing room.
