NYC FACILITY - FLATIRON DISTRICT

Focus Group Facility - Flatiron District, NYC

Four adaptable rooms.  Professional A/V.  Senior staff on-site.  One block from the #6 train.

Advanced Focus operates a focus group facility in NYC's Flatiron District, and we've been hosting qualitative research here for over 20 years. Four rooms, all adaptable — conference, living room, mock jury, or presentation configurations. Full tiered viewing suites. Professional streaming and recording. And a team on the floor who knows research, not just AV buttons.

373 Park Avenue South, 8th Floor · New York, NY 10016 · 212-684-2000

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FEATURES

NYC Focus Group Facility Built for Qualitative Research

Four Adaptable Rooms

Conference, living room, classroom, theater, IDI configurations - reconfigured for any study format.

Professional A/V

HD recording · Multiple camera angles · 360 view available · CCTV · Multiple Live Streaming Options

Tiered Viewing Suites

Three tiers: all viewers have unobstructed views.

Flatiron District

A vibrant part of NYC that is easily accessible via mass transit and has ample restaurants to keep our viewers well fed.

Mock Jury Ready

Our largest conference room doubles as a presentation room, and when reconfigured gives us 4 deliberation rooms.  

ROOM CONFIGURATIONS AND FLOORPLAN

Four Rooms.  Multiple Configurations.

Conference Room

Our 4 rooms each seat a minimum of 10 respondents comfortably around a conference table.   All rooms have tackable walls and ledges for stimulus display with moveable easels to accommodate moderator preference.  

Presentation Room

With the conference table removed, our largest room can seat 50 participants and still have space for a presenter and any necessary A/V equipment.

Living Room

Modern, comfortable sofas and chairs offer flexible seating arrangements when the project calls for a more casual environment.  With the ability to set up in different rooms, we can truly customize the setting to optimize the respondent experience.

Viewing Rooms

Our tiered viewing rooms ensure that every seat in the house is a good one.  Our viewing rooms can all accommodate a minimum of 10 viewers with our largest being able to seat 20 comfortably.   

Floorplan

Room sizes and viewer capacity at the NYC facility
Room Respondent Room (Studio) Viewing Room (Suite) Viewer Capacity
Room 127 ft × 20 ft18 ft × 20 ft20
Room 218 ft × 14 ft14 ft × 14 ft12
Room 321 ft × 15 ft15 ft × 16 ft14
Room 418 ft × 16 ft18 ft × 16 ft18

TECHNOLOGY

Everything You Need, Already Installed

  • HD Video Recording
  • Large display screens in all rooms
  • Closed-Circuit TV 
  • Professional audio system 
  • Multi-camera recording available
  • Live streaming for remote observation
  • 2-way conferencing to allow for remote moderation
  • Private client workstations

Recruit and Host in the Same Place

Advanced Focus provides in-house recruiting for every session at our NYC focus group facility. No third-party hand-offs. Your recruit and your room, managed by the same team from screener review through incentive payment.

→ See Our Recruiting Services

OUR NEIGHBORHOOD

The Area, Where to Stay, Where to Eat, and How To Get Here

Our NYC focus group facility sits at the crossroads of NoMad, Flatiron and Gramercy, one of Manhattan’s most convenient and vibrant areas.

The neighborhood offers an excellent mix of restaurants, hotels, cafés, shops and entertainment, with Madison Square Park, Union Square and many Midtown attractions just a short walk away.

Its central location also makes it easy to reach from throughout Manhattan and the surrounding region.

Directions

Advanced Focus

373 Park Ave South, 8th Floor

New York, NY 10016

Located on Park Avenue SOUTH between East 26th and East 27th Streets.

Plan Your Trip

Google Maps

Apple Maps

Waze

  • By Subway
  • By Bus
  • From Penn Station
  • From Grand Central Terminal

By Subway

6 Train: Take the 6 train to 28th Street. Exit near Park Avenue South and walk south approximately one block to 373 Park Avenue South.

N, R or W Train: Take the N, R or W train to 28th Street and Broadway. Walk east on East 28th Street to Park Avenue South, then south to the facility. Approximately a 7-minute walk.

Estimated Travel Times

Travel times are approximate and may vary significantly depending on traffic, weather and time of day.

Starting Point

Approximate Distance

Taxi or Rideshare

LaGuardia Airport

9 miles

25-45 min

JFK International Airport

15 miles

35-60 min

Newark Liberty International Airport

16 miles

35-60 min

Penn Station / Moynihan Train Hall

1.2 miles

10-20 min

Grand Central Terminal

1.1 miles

10-15 min

Hotels

The following hotels are within approximately a 10-minute walk of our New York City facility.  

Restaurants

Between sessions or after a long day of research, you'll find no shortage of options nearby. From casual lunch spots to polished dinner venues suited for client entertaining, here are a few local favorites within easy walking distance of our facility.

  • Upland

    California-inspired American & Italian

    345 Park Avenue South, New York, NY 10010

    Approx. 2–3 minute walk

    Great for: Client lunches, dinner and groups

    Visit Website

  • Hillstone

    Contemporary American, steaks, seafood & sushi

    378 Park Avenue South, New York, NY 10010

    Approx. 1–2 minute walk

    Great for: Business lunches and polished casual dinners

    Visit Website

  • Audace

    Contemporary Italian

    365 Park Avenue South, New York, NY 10016

    Approx. 1 minute walk

    Great for: Client dinners, cocktails and special occasions

    Visit Website

  • La Tête d'Or by Daniel

    French-American Steakhouse

    318 Park Avenue South, New York, NY 10010

    Approx. 5 minute walk

    Great for: Upscale client dinners and entertaining

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  • ilili NoMad

    Lebanese & Mediterranean

    236 Fifth Avenue, New York, NY 10001

    Approx. 7–8 minute walk

    Great for: Groups, shared plates and client dinners

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  • La Pecora Bianca NoMad

    Italian

    1133 Broadway, New York, NY 10010

    Approx. 7 minute walk

    Great for: Casual client lunches, pasta and drinks

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  • The Smith NoMad

    American Brasserie

    1150 Broadway, New York, NY 10001

    Approx. 7–8 minute walk

    Great for: Breakfast, lunch, dinner and groups

    Visit Website

  • Gramercy Tavern

    Contemporary American

    42 East 20th Street, New York, NY 10003

    Approx. 12–15 minute walk

    Great for: Upscale client dinners and special occasions

    Visit Website

Entertainment

Whether you have downtime between sessions or want to make the most of a trip to New York, our Flatiron neighborhood offers plenty to explore. Here are a few nearby landmarks, shops and attractions worth a visit.

  • Madison Square Park

    Fifth Avenue & Madison Avenue, 23rd–26th Streets

    Approx. 4–5 minute walk

    Why visit: A beautiful neighborhood park perfect for a quick walk, coffee break or some fresh air between sessions. Features rotating public art and seasonal programming.

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  • Flatiron Building & Plaza

    175 Fifth Avenue, New York, NY 10010

    Approx. 5–6 minute walk

    Why visit: One of New York City's most recognizable architectural landmarks — an easy stop while exploring the surrounding Flatiron neighborhood.

  • Eataly NYC Flatiron

    200 Fifth Avenue, New York, NY 10010

    Approx. 5–6 minute walk

    Why visit: A large Italian marketplace with specialty foods, cafés, restaurants, wine and desserts — great for browsing, a quick bite or a gift.

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  • Rizzoli Bookstore

    1133 Broadway, New York, NY 10010

    Approx. 6–7 minute walk

    Why visit: A beautiful independent bookstore known for its curated selection of art, architecture, photography, fashion, design and NYC titles.

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  • Harry Potter New York

    935 Broadway, New York, NY 10010

    Approx. 7–8 minute walk

    Why visit: The immersive Wizarding World flagship store, with themed displays, merchandise, photo ops and the popular Butterbeer Bar.

    Visit Website

  • Empire State Building

    20 West 34th Street, New York, NY 10001

    Approx. 12–15 minute walk

    Why visit: One of New York's most iconic landmarks, with immersive exhibits and panoramic views from its 86th and 102nd-floor observatories.

    Visit Website

  • The Morgan Library & Museum

    225 Madison Avenue, New York, NY 10016

    Approx. 12–15 minute walk

    Why visit: A historic library and museum featuring J. Pierpont Morgan's private library, rotating exhibitions, rare books and works of art.

    Visit Website

FAQ

NYC Focus Group Facility: Frequently Asked Questions

Where exactly is the NYC facility located?

373 Park Avenue South, 8th Floor, New York, NY 10016. Between 26th and 27th Streets - one block from the 6 train at 28th Street.

How many rooms does the NYC Facility have?

This location has 4 conference rooms, all with adjoined viewing rooms for client on-site observers.

Does the facility offer video streaming for remote observers?

We stream through our own Zoom-based platform and also offer FocusVision, depending on what best suits the needs of your research.  

Can I rent without using Advanced Focus recruiting?

Absolutely!  We treat our facility-only projects with the same care and attention to detail as we do when we are handling the recruiting.  

Can the facility accommodate taste testing?

Yes, we can host taste tests.  Our large commercial refrigerators provide ample storage space to keep products cold.  For hot food, inquire with us to see if we can accommodate your needs.   

Can I rent the facility for something other than research?

Yes! Over the years our facility has been used for Commercials, Promotional Videos, Reality TV Shows, Live News Broadcasts and more.  

Does the facility have somewhere private for me to work?

The facility has 3 private workstations that you can use while you are on-site.         

How many people can the largest room hold?

Our conference rooms each seat a minimum of 10 respondents.  With the conference table removed, our largest room seats up to 50 in a presentation setup.  Our viewing rooms accommodate a minimum of 10 viewers, and the largest seats 20 comfortably.

Is staff on-site during sessions?

Yes.  Our senior staff are on-site to manage the facility and support your session.  

How much does it cost to rent the facility?

Pricing depends on how long the space is reserved.  Request a quote and we'll put together a rate for your project.

How far in advance should I book?

As early as possible, because our rooms do fill up.  Booking early matters most if you need a room that seats a specific number of people.

Is the facility ADA accessible?

Yes.  Our building and all of our rooms are ADA accessible.  

Can you arrange catering and food?

Yes.  We handle catering and food for you.  Assorted snack and beverages are always available, and for meals we have a menu book of preferred restaurants.  We can also order from almost any restaurant in the area that delivers to us.  All food costs are added to your final invoice.  

Where do I load in materials, and is there parking?

The building has a freight elevator on East 26th Street between Park and Lexington Avenues.  Use and availability must be coordinated through our staff in advance.  The buildings does not have parking. 

What is the recording quality and turnaround?

All recordings are HD (720p minimum) and are generally available the next day.  

LET'S TALK

Ready to Get Started?

Whether you need recruiting, a focus group facility in NYC, or both — we're ready to help.  Get a quick quote or reach out directly.

Contact Us

info@advancedfocus.com · 212-217-2000