Your participation in a legitimate research survey is very important to us, and we value the information you provide. Therefore, our relationship will be one of respect and consideration, based on the following practices:
Survey research is an important part of our democratic society, allowing people to express their views on political and social issues, as well as on products and services
People like you are the lifeblood of the research industry. Researchers are truly concerned about maintaining goodwill with the public. Our priority includes maintaining respondent confidentiality, accurately reporting your opinions, and respecting your privacy, your time, and your right to decline.
Information obtained through research is provided to clients without being individually identifiable. Researchers will never divulge your identity or individual answers unless you specifically give the researcher permission to do so. Also, they will never sell or give your name or phone number to anyone else. No one will ever contact you as a result of your participation except perhaps to validate that you did in fact participate.
Most research companies are members of one or more professional associations established for the research industry. These associations have developed Codes of Ethics, Standards and Best Practices to insure that the data collected are accurate and representative.
Very specific scientific procedures and processes are used to collect the highest quality data with the least amount of intrusion on the respondent. Researcher’s clients also depend on accurate data to make the best possible decisions on the products, services and policies that affect you.
The goal of the research industry is to strike a balance between the need for information to improve people’s lives and protecting the privacy of the people who participate in such research. Hence, interviewers will always identify themselves and state the reason for their call at the beginning of each survey. Research interviewers should be courteous and respect your time by calling back at a more convenient time if necessary. They will answer your questions as completely as possible and politely honor your decision not to participate in a particular research study if you so choose.