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Todd Biederman, President and CEO, PRC
Todd Biederman is the Founder and President of Advanced Focus. You may recognize Todd from Los Angeles, but he is a New Yorker at heart. Todd’s most recent accomplishment is the building of Advanced Focus – The Facility. Besides facility management, Todd oversees the day-to-day operations of the company, including client acquisition and service, recruitment, and all aspects of qualitative research.

Todd began his market research career in Los Angeles at Murray Hill West, working his way from recruiter to associate director. He then assumed the directorship of Adler Weiner LA. Throughout his career, Todd has built out five new market research facilities. The fifth and most exciting is our own, Advanced Focus New York.   

Elise Dunn, Executive Vice President, Operations, PRC
Elise joined Advanced Focus in March of 2006 and is helping to oversee all aspects of qualitative recruiting and field management. Elise has over 20 years of experience in the industry and we are lucky to have gained her expertise at Advanced Focus. Elise displays the ability to see the big picture while attending to a mass of detail. As a natural communicator who excels in relationship building skills, Elise is adept in developing productive relationships, around the country and around the world, to insure successful projects.

Prior to joining Advanced Focus, Elise worked for The B/R/S Group as Director of Field Management. At B/R/S Elise has worked with major companies in technology, health care, entertainment, consumer goods, manufacturing, service, and many other industries. In her current position, Elise is responsible for managing the recruiting office at Advanced Focus, as well as overseeing day-to-day operations. 

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Bradley Solomon, Executive Vice President, Facility Management, PRC
Brad is responsible for the oversight and management of Advanced Focus’s greatest accomplishment – The Facility. Brad’s background in technology has been a great asset to the company and has allowed for him to oversee all Advanced Focus IT and telecommunications.  

Karen Louis, Office Manager
Karen Louis is the Office Manager for Advanced Focus. She began her market research career coordinating front desk operations at Murray Hill West, where she met Todd Biederman in 1994. The two formed a friendship and a fruitful business alliance that has kept them working as a team ever since.

Karen accepted a position as project director for Adler Weiner, where she oversaw recruiters, maintained client contact and handled special projects. She later became office manager of a New York facility, managing incentive finances and inventory, supervising hosts, as well as handling client relations. She has coordinated thousands of focus groups and her diverse experience and dedication to client customer service ensures smooth behind-the-scenes operations at Advanced Focus.

Lea Hammonds, Project Director, PRC
Lea began her market research career here at Advanced Focus as a recruiter. Lea proved herself to be an invaluable asset to the Advanced Focus team with her incredible dedication and willingness to learn. In December of 2004, Lea was promoted to Project Management. Lea’s southern charm and pleasant demeanor make her a pleasure to work with.

Lea graduated from Louisiana State University in December 2004. Two months later, Lea moved to New York and joined the Advanced Focus team.x

German Chavez, Project Director

German began his market research career here at Advanced Focus as a recruiter in August 2006. German proved to be an invaluable asset to the Advanced Focus team with his incredible dedication and willingness to learn by mastering recruiting of consumer, medical and business respondents. In July of 2007, German was promoted to Project Management. German graduated from William Paterson University in May 2004 with a B.S. in psychology with a concentration in educational psychology and a minor in Spanish.

Mystie joined Advanced Focus in September 2007, where she now works as Associate Office Manager.

Prior to moving to New York, she spent six years at DePaul University’s Image Collection in Chicago, where she worked her way up from student assistant to photographer/ graphic designer to supervisor.  Before moving to New York in 2006, she was also the street marketing representative for the promotional arm of the entertainment industry participating in grassroots efforts for Filter Magazine (Los Angeles), The Street Syndicate (New Jersey), and High Wire Music (Austin) and assisting in the development and supervision of street-marketing teams.  Since 2004 she has been highly involved with the campaigning of The Antagonist Art Movement in New York City. 

Mystie graduated from DePaul University in June, 2002, with a BA in Media Arts and a minor in Communications with an emphasis in Media Studies.

In September 2006, Dennis joined Advanced Focus as Database Specialist. Managing our growing database is not a small task. His responsibilities encompass everything from keeping track of the smallest details to implementing new technology. Our project management team relies on Dennis to help coordinate in house recruiting logistics.

Dennis graduated from Lehigh University in May 2006 with a B.S. in Business and Economics with a concentration in marketing. Dennis’s education brought him to Prague in the summer of 2005 where he interned for HBO Central Europe.

Kwanteva Hollins, Associate Database Specialist

Kwanteva joined the Advanced Focus team as a receptionist in September 2006. Her desire to gain knowledge and understanding of the industry has lead to opportunities to assist with daily operations, first as assistant to the project directors, then to her current position as assistant to the database specialist. Kwanteva continues to take advantage of the company's encouraged growth potential.

Prior to joining Advanced Focus Kwanteva worked as a marketing representative for one of the top managed care companies in New York City. Kwanteva graduated from Stony Brook University in 2005 with degrees in Psychology and Sociology.

Randy graduated from University of Buffalo in June 2005 with a B.A. in Communications, specializing in advertising and public relations.

Tim Ruiz, Evening Facility Manager
Tim joined Advanced Focus in January of 2003. Tim has been with Advanced Focus since it’s inception, and has worn many hats here from recruiting and supervising, to training recruiters and hosting groups. Prior to joining Advanced Focus Tim gained his experience in the industry as night manager at a different facility. Tim’s cheerful and professional demeanor makes him a perfect fit for Advanced Focus-The Facility.  If you are here in the evening, Tim will be here to greet you and your clients and take care of all your needs for the evening.

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