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Our Qualitative Areas of Expertise Include

Traditional Focus Groups
Online Focus Groups
Online Bulletin Boards
Ethnographic Research
Shop Alongs
In-Depth Interviews (IDIs)
Tele-Depth Interviews
Usability Testing
Mock Juries

Our Quantitative Areas of Expertise Include

Central Location Tests (CLTs)
Product Placements
Mystery Shopping
Taste-Testing
Store Audits
Mock Juries
Web Cam Focus Groups
Blogs/Blography
Web Enabled Phone Interviews

Our Recruiting Areas of Expertise

Consumer

Accurate and reliable recruiting is critical in producing valid marketing research.  One important piece of the recruiting puzzle for Advanced Focus is the ownership of an exemplary internal consumer database.  Since consumer’s behaviors are constantly changing (along with their ownership status of various products and demographics such as household income), Advanced Focus aggressively maintains/updates respondent information.

Business to Business

B2B research is more complicated than consumer research, and the voice of this complex market is critical in helping clients make strategic decisions.  Advanced Focus works tirelessly to keep our B2B database fresh and understands the importance of finding the right respondents within these high level decision makers. 

In addition to all of the standard demographics (gender, age, ethnicity, occupation, marital status, etc.), here’s a glimpse of what we know about the folks who opt-in to our proprietary consumer and B2B database:

# of Computers at Workplace Health Insurance Coverage
# of Employees (Local)  Home Ownership/Residential Status
# of Employees (Worldwide) Home Phone Provider (Local/Long Distance)
# of Employees Reporting to Respondent Household Income
Alcoholic Consumption                Industry
Athletic Activities Interests/Hobbies
Automobile Ownership                Internet Provider/Usage
Beverage Consumption                Job Title
Cable Provider/Usage/Reception Type Medication Usage
Cell Phone Ownership/Usage/Provider                Music Preference
Children’s Age/Gender PDA Ownership/Usage/Provider
Company Annual Sales Personal Income
Computer Ownership/Usage Political Party Affiliation
Credit Card Ownership/Usage   Position
Employer Name               Sexual Orientation
Employment Status Social/Professional Network Activity
Game System Ownership/Usage              Technology Ownership/Usage
Health Conditions           Travel Experience

Medical

Advanced Focus is a leader in the local (New York tri-state area) and national recruitment of physicians, pharmaceutical/healthcare professionals, and consumers with ailments.  Long before Average Joe started to dip his toes in this area, medical recruiting was our niche specialty.  We do not rely on any one method of recruiting for these hard-to-reach respondents. Instead, we utilize good old fashioned telephone recruiting, referrals/existing relationships, email, social/professional networking sites, and online groups/blogs.

Instead of settling for the standard Medical Specialty, Medical Sub-Specialty, Practice Type, and Medical Status classifications, we created a medical database on steroids.  With a database of almost one million physicians and medical professionals, we have successfully recruited thousands of projects throughout the United States.

National

In addition to our recruiting capabilities within the New York tri-state area, we recruit to any market in the United States.

National Field Management

Since we opened our doors in 2002, we have been managing multi-city research projects making it possible for our clients to leave the management of their data collection and facility coordination to us.  This obviously provides our clients the freedom to focus on other important areas while having one point-of-contact…one invoice…one expert to rely upon.

We can collect and manage all associated costs, create targeted screeners, supervise all aspects of recruiting/on-site needs, and basically save our clients' treasured time and money.

Let us be your solution!

Executive/National Headquarters 44 East 32nd Street, 4th Floor • New York, NY 10016 • telephone:212.217.2000 • fax:212.217.2007
The Facility 373 Park Avenue South, 8th Floor • New York, N.Y. 10016 • telephone:212.684.2000 fax:212.684.2677
The Loft 15 West 39th Street, 14th Floor • New York, N.Y. 10018 • telephone:212.944.9000 fax:212.217.2007
The Facility - Westchester 520 White Plains Road, 1st Floor • Tarrytown, N.Y. 10591 • telephone:914.631.0796 fax:212.217.2007